I love Twitter the most for the exact reason this technique was used. Good, bad, or indifferent, social media gives you an unfiltered look at how customers view your product or service. Any time we are debuting a video in a stadium or arena, I will search twitter during and after the air time to see the immediate response. It's easy to tell quickly if the purpose of the production was achieved.
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In late April, we were called to a meeting in the athletic department at Memorial Stadium. A 20 minute discussion later we walked out of the room with a challenge…create a video campaign to help sell 1500 season tickets for Husker football.
This isn't a new challenge for us. We've done season ticket campaigns for college teams from coast to coast, and helped with campaigns for Husker men's and women's basketball and Husker baseball. But this was definitely unique. Memorial Stadium has been sold out for every single game since 1962- and this is the first time in decades there would be a campaign for football tickets.
The "Doug Shoot" has been a long time coming. We were pitching ideas to First National Bank not long after the ink was dry with the partnership. But timing is always a little crazy when the main man is juggling an NBA schedule.
Our list is a mile long when it comes to college and professional athletes we've worked with. When it comes down to it, our main goal is to keep a relaxed atmosphere while we are filming. We had five hours with Doug on Monday, and a full punch list of content. We filmed everything from surprising First National Bank Creighton Visa Debit Cardholders, to a private meet and greet, to interviews and filming Doug with Creighton Basketball campers.
Our work with the Houston Dynamo of the MLS started in 2010 with a TV spot promoting an upcoming match against world soccer legend Thierry Henry.
Since that time, we’ve produced well over 75 videos for the Dynamo that cover the full range of production. Commercials, in-stadium graphics & features, sponsorship presentations & pitches, jersey unveiling’s, new stadium celebrations, psych-up videos, team intros, season-in-review’s….the list goes on and on.