While the advantages of using native Facebook video far outweigh the disadvantages, comparing view counts between Facebook and Youtube is like comparing apples to (very small) oranges.
Viewing entries in
Technology
I love Twitter the most for the exact reason this technique was used. Good, bad, or indifferent, social media gives you an unfiltered look at how customers view your product or service. Any time we are debuting a video in a stadium or arena, I will search twitter during and after the air time to see the immediate response. It's easy to tell quickly if the purpose of the production was achieved.
The "Doug Shoot" has been a long time coming. We were pitching ideas to First National Bank not long after the ink was dry with the partnership. But timing is always a little crazy when the main man is juggling an NBA schedule.
Our list is a mile long when it comes to college and professional athletes we've worked with. When it comes down to it, our main goal is to keep a relaxed atmosphere while we are filming. We had five hours with Doug on Monday, and a full punch list of content. We filmed everything from surprising First National Bank Creighton Visa Debit Cardholders, to a private meet and greet, to interviews and filming Doug with Creighton Basketball campers.