A 2016 Review (only 24 days late!)

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A 2016 Review (only 24 days late!)

One Year, 50 Clients, 674 videos, we won't even count the graphics!

2016 was a fantastic year at V2 Content and we wanted to share a month-by-month year in review to highlight some of the amazing projects we had the good fortune of working on with our incredible clients.

January: We debuted the first of a series of “Unforgettable Firsts” videos for First National Bank with this one day VIP surprise trip to the Opera.  We also warmed up for baseball season with Husker baseball TV spots and provided some comic relief marketing for Five Nines Technology.

February: Did you know the company that provides the communication headsets for the NFL is headquartered in Lincoln?  GSC is expanding their product to colleges and we helped tell their story.  We also helped with several branding videos for Infogressive, another Lincoln company who is a national leader- in cybersecurity.

March:  We started the month by helping our beloved Husker football team sell season tickets.  For the fourth straight year we produced the JDRF Lincoln Fund-a-Cure video for their annual gala.  And we wrapped up the month by launching a series of Snapchat videos for The Buckle.

April: At the Husker Spring game, we allowed fans the unforgettable first experience of being the Voice of the Huskers for some of the biggest plays in Husker history.

May: With football and basketball seasons on the horizon, we polished our sports production reel.

June: A couple of non-profit projects kicked off the month, followed by a 30-second spot for our good friends at the Lincoln Children’s Zoo.

July: More work for The Buckle with an explainer video for their Buckle Select program.  We helped introduce an important savings plan from First National Bank and also produced a fundraising campaign video for a great local non-profit.

August: Besides creating over 200 animated graphics for Memorial Stadium (whew!), we created a branding video for the University of Nebraska Water For Food Institute and started a year long concussion awareness campaign for the Brain Injury Alliance of Nebraska.

September: About as busy a month as we had.  Husker football features for every home game, our 7th year of producing content for Madonna Rehabilitation Hospital’s annual GOAL Awards, and basketball spots for both the Husker men and women.

October: Basketball month.  Another 145 animated graphics for Pinnacle Bank Arena, VCU Hoops, Penn Quaker hoops, and throw in a start-up tour stop in Lincoln and highlighting UNL’s institutes.

November: We kicked off the month with our final race video of the year for Pink Gorilla Events, a long and very fun shoot day.  This election worker tribute for Election Systems and Software was shared across the country hundreds of times (and viewed thousands more) and we got to show some incredible behind-the-scenes winemaking from Mac’s Creek.

December: The official start of our Now You Know Nebraska series for the Nebraska 150th Anniversary organization.  This will run throughout 2017 encompassing over 180 videos!

Happy New Year to everyone and we look forward to working with our incredible clients (and some new ones as well) in 2017!

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How to use social media in corporate branding videos

I love Twitter the most for the exact reason this technique was used.  Good, bad, or indifferent, social media gives you an unfiltered look at how customers view your product or service.  Any time we are debuting a video in a stadium or arena, I will search twitter during and after the air time to see the immediate response.  It's easy to tell quickly if the purpose of the production was achieved.

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Health Care Video Production with Sports Video Efficiency

One of our biggest differences from our competitors is our background in sports.  When your working with athletes and coaches, you don't have time to adjust lights, measure your focus, ask a dozen questions, etc.  You have them for a few minutes...and you better be ready to go within 20 seconds of their arrival...and you always finish sooner than what they expect.

This experience is invaluable for a lot of our clients.  

Recently, we produced a new commercial spot for Nebraska Orthopaedic and Sports Medicine (replacing this spot we produced about three years ago).

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Sports Video for Season Ticket Campaigns

In late April, we were called to a meeting in the athletic department at Memorial Stadium.  A 20 minute discussion later we walked out of the room with a challenge…create a video campaign to help sell 1500 season tickets for Husker football.

This isn't a new challenge for us.  We've done season ticket campaigns for college teams from coast to coast, and helped with campaigns for Husker men's and women's basketball and Husker baseball.  But this was definitely unique.  Memorial Stadium has been sold out for every single game since 1962- and this is the first time in decades there would be a campaign for football tickets.

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Banking and Basketball:  Videos that Score!

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Banking and Basketball: Videos that Score!

The "Doug Shoot" has been a long time coming.  We were pitching ideas to First National Bank not long after the ink was dry with the partnership.  But timing is always a little crazy when the main man is juggling an NBA schedule.

Our list is a mile long when it comes to college and professional athletes we've worked with. When it comes down to it, our main goal is to keep a relaxed atmosphere while we are filming. We had five hours with Doug on Monday, and a full punch list of content. We filmed everything from surprising First National Bank Creighton Visa Debit Cardholders, to a private meet and greet, to interviews and filming Doug with Creighton Basketball campers.

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